Interview with Temur Umarov
«Central Asia understands Russia much better than China»
  • Temur Umarov
    Expert on China and Central Asia, Consultant at Carnegie Moscow Center
  • PICREADI presents a talk with Temur Umarov, an expert on China and Central Asia, and a consultant at Carnegie Moscow Center.

    How does Central Asia perceive China, what is the main challenge for China's soft power in the region and how to estimate educational and career opportunities provided by China? We addressed these and other issues within our new material.
PICREADI: What do we know about Chinese soft power theoretically? China encourages the concept of international discursive power which is a domestic instruction rather than an externally oriented strategy. From the other side, such Chinese military treaties as the 36 stratagems actually are examples of the true essence and true theory of soft power and flexibility. But the current strategy in China cannot be called soft power in Western perception. Is this soft power with Chinese characteristics?
Temur Umarov: Yes, I would agree with you in thinking of Chinese soft power as a unique way in which Beijing is trying to expand its influence on the globe, especially over Eurasia. Beijing is using some classical diplomatic techniques and soft power too. Many people who observe soft power coming from China talk about Confucian institutes and the idea of promoting the Chinese language to win the hearts of the people all around the world and to help them to learn culture through the Chinese language. I guess this is the core. And at the same time, the reason why Chinese culture is not that popular is also the complexity of Mandarin. Anyway, China is becoming a major power and it has already become a major economy. Now it's trying to use its dominance in the economic sphere to spread it to other spheres of influence.
PICREADI: Experts say that China will gradually replace Russia economically, but is that possible in the cultural dimension? Can economic development instruments turn into soft power instruments?
Temur Umarov: It is true that there are two big animals in the forest that have the biggest influence on Central Asian foreign policy which are Russia and China. China is very dynamic and energetic, it's a growing partner for Central Asian states, but Russia's influence should not be underestimated. Russia here is still #1 in the rank of the most influential partners for Central Asia. Central Asia understands Russia much better than China.

I don't think Beijing has a strategy to become a total leader of all parts of life in Central Asia and to do this against Russian national interests. This happens naturally. CA states have their own interests and perspectives of the way they are moving, tools for development and their place in global politics. China has come out to be the closest country and the most suitable economic partner. Because of that, China is becoming a dominant power in economic relations of the Central Asia region and of the world. However, China is not a cultural influencer for Central Asian society yet, it's only in the process of transferring its economic achievements into other spheres. Sometimes Beijing makes mistakes, sometimes it wins people's hearts, but regarding culture, it's too early to say that China is more successful than Russia.

It looks very similar to the situation with the Russian Far East in some media: everybody is afraid of growing Chinese influence there and some people are sure Russia is losing its control on the Far East. In reality, there aren't any evil intentions from China and most processes are developing in their natural way.
Kazakhstan's vice minister of health and chief sanitary doctor, Yerlan Kiyasov, receives his first dose of the Sputnik V vaccine in Nur-Sultan
PICREADI: How would you assess the achievements of China's vaccine policy in Central Asia? Will China's assistance strengthen confidence in Chinese projects, or will Russia and the PRC divide responsibilities?
Temur Umarov: Again, here China is losing to Russia. At the very beginning, it seemed that China had an upper hand in vaccine diplomacy. Uzbekistan, for example, started testing one of the Chinese vaccines. at that moment when Russian was only elaborating vaccines. But the situation has completely changed: Russia's Sputnik V vaccine is widely successful and (acknowledged by the leading medical journal Lancet), Kazakhstan has already started the vaccination with Sputnik V and will be producing the vaccine on its territory. Kyrgyzstan requested the Russian vaccine, Uzbekistan registered a Sputnik V as well (Sputnik V has had the biggest uptake across the region, with deliveries already made to Kazakhstan and Turkmenistan. Uzbekistan, which is running trials on a Chinese option, is the only country in this neighbourhood engaging in large-scale vaccine cooperation with Beijing - Nikkei Asia). Even Turkmenistan, which still denies cases of COVID-19 on its territory, also decided to start negotiations about vaccination with Russia. Moreover, we haven't seen any Chinese vaccine to become as effective as Sputnik V as well as any proposals from the Chinese side to start production of the vaccine in Central Asia countries.

In Central Asia, the narrative of low-quality of Chinese products is still alive, although China today invents and produces plenty of hi-tech things. The technological progress in China is far away from what it was in the 90s, but the stereotypes are too strong It's obviously risky to start producing Chinese vaccine or to make the Chinese vaccine the only option for citizens in countries where anti-China sentiments are very high.
PICREADI: What is the potential of social media in broadening the Chinese cultural image? Sometimes it looks like the global community is more interested in encouraging Chinese soft power than China is. On the eve of China's Spring festival, plenty of top brands, from high fashion to football teams, prepared special videos and stories about this holiday. Did China make similar efforts?
People talk much about China, there is so much buzz in the news about the Chinese economic miracle or building something-the-highest-in-the-world, but it's still difficult to associate China with something particular.
Temur Umarov: Actually, when talking about Lunar New Year, it's important to remember that it's not celebrated only in China, but also in some South-East Asian countries. Anyway, it's apparent that in the world there is little understanding of what Chinese culture is. People talk much about China, there is so much buzz in the news about Chinese economic miracle or building something-the-highest-in-the-world, but it's still difficult to associate China with something particular. Speaking about Russia, everybody already knows about matryoshka, balalaika, ballet or the Bolshoi, but if you say "China", people often just don't know what to imagine.

China is an extremely huge and sophisticated country inside, and secondly, China was rapidly changing within the last hundred years. So, it's complicated to find this one thing that comes to your mind when you mentioning China. This plays the role of the obvious obstacle to growing Chinese influence and soft power in the world. On the one hand, when you talk to the people who don't interact with China, usually you get two radically different opinions. One part of people think that China is a mysterious place where it's always foggy and people do kung-fu or drink tea while discussing Confucius all the time. Then you have another part of people who think of China as this technologically savvy state where everything is modern and the cars are flying. So, people rarely depict the real picture of China.

The problem for Chinese soft power is on the surface here. Chinese diplomats and businessman are trying their best to struggle with misunderstanding China and to increase awareness of what China is. They are learning to use such modern tools of promoting China as social media, despite the fact a lot of them are banned in China/. However, I can't say China shows great success.
PICREADI: I think it's fair to say that Western films and music are well represented and accepted in the Central Asian cultural marketplace. Other popular players on the soft power field in the region are Turkey and South Korea. Whose culture is currently more relevant and closer for Central Asia: Turkic or East Asian?
Top 10 Up and Rising Male C-Pop Idols. Source: dailycpop.com
Temur Umarov: That's a great question, and actually, I haven't met any prominent analysis on this issue. My observations come from scrolling Central Asian social media networks and talking to people. And usually, I don't see any curiosity for Chinese pop-culture. Nobody knows what people in China listen to, read or watch. It might be related to the censorship issue. Chinese pop-culture inside is restricted, it doesn't have a lot of room to manoeuvre. When creative people work in this atmosphere, they cannot produce high-quality media products that will attract people all around the world. At the same time, Central Asians are still bound to old-fashioned and brand new American and European culture. Turkish culture is well-accepted because of the similarities of Turkic languages. An interesting fact is that when you look at Tajikistan, you would see that people there listen to Iranian music because of the close language. Korea with its highly popular k-pop brings a lot of people to learn Korean. Central Asia isn't an exception. Finally, we shouldn't forget about Russian pop-culture, movies and books which are already in the cultural genes of Central Asia. People watch Russian TV, know all Russian politicians and major artists. Slowly, but this effect is disappearing as more and more people lose the nostalgic feeling of being a part of one united Soviet society. But as for now, Russian cultural influence is extremely high. That's not the case of China.
PICREADI: After discussing culture I believe we can't avoid the issue of education. US Foreign policymakers have traditionally viewed Kyrgyzstan as the most pro-Western of the Central Asian states and Kazakhstan as a close Russian political ally. What are the educational trends in the region? How strong is American education as a soft power tool here?
Temur Umarov: American education is considered very desirable, but not very available. It is always a very limited amount of people who can access it. Almost the same situation concerns European top universities. I guess this is a typical story for all developing countries. The unique feature of Central Asia is that it's bordered by China, and China is very much interested in creating a community of fans of Chinese culture who could spread their love in their native countries. China is actively using education as a tool: there are about 40 Confucius Institutes with 20000 students learning Chinese in five Central Asian countries. If we take a look at statistics, the number of people moving to China for studying is tens of thousands. In 2017 it was about 30000 people from all the Central Asian states who were pursuing their studies in Chinese universities.

At the same time, the US invite no more than 3000 students per year. But again, if we compare China with the US, it is a kind of "quality vs. quantity" example. China as a growing power is willing to attract as many students as possible with low prices and major grants. About 90% of Kyrgyz students go to China for free. Also, Chinese private companies use soft power tools in their practice, for example, Huawei as the biggest tech corporation has a program Seeds for Future, where they have different competitions. The best students from Central Asian technological universities can participate, win and then work in Huawei in China. Not many countries do that in Central Asia, it's hard to imagine that Google, Apple or Yandex will conduct such a competition among Central Asian students. This helps to create a bridge between education and work. People in Central Asia understand well that by learning Chinese you get new working opportunities. This is a tremendous stimulus to study the language, travelling and having a job in China or in their own country.
Seeds for the Future: Hands on Practice
PICREADI: Is it fair to say that some ambitious students from Central Asia will prefer fellowship in China rather than a standard course at a Russian university?
Temur Umarov: Yes, let's take Kazakhstan as an example. You have an economy that relies heavily on oil and gas. About 25% of oil and gas production is produced by Chinese companies or in partnership with them. If you know Chinese culture and language, you'll receive a job in this sector. This is not the same with English, which is already a must-have in any of the working fields. Mandarin is still a powerful advantage and a tool to win the competition.
The Dynamics of Sino-Russian Relations in Central Asia. Source: E-Interntional Relations
PICREADI: In recent times the Belt Road Initiative have become one of the few ideas from China proposed to the global world. What is the trendline of the Belt and Road today?
Temur Umarov: The Belt and Road Initiative is an umbrella project and it is terrifically difficult to describe. It seems like Beijing is especially making it vaguer. Most projects are under this umbrella, and everything China already does in Central Asia can be called a part of the BRI, even the projects which were started before the announcement of this initiative. In this context, it's hard to understand what people in Central Asia think about the BRI in reality, no one knows what the BRI is. On average, people just don't care about the BRI since it doesn't affect their lives tangibly.
PICREADI: Is it supposed to be a global project or does it serve more for the Chinese domestic public opinion?
Temur Umarov: In fact, there were useful projects for Central Asia, especially in infrastructure and large-scale investments. They created some opportunities in terms of international connections in the region. For example, Kazakhstan came up with its own idea of Nyrly Zhol to put together with Chinese projects (Nyrly Zhol is a domestic economic stimulus plan of development which is intended to turn Kazakhstan into a key Eurasian transport and logistics hub by modernizing roads, railways and ports). This allowed Kazakhstan to attract more investments in the projects of state interest. In other countries where the level of political elites' unity is not that so high as in Kazakhstan, the BRI became a source of constant political disruption and scandals (for instance, in Kyrgyzstan). Politicians use Chinese projects to compete with their opponents, and we've seen lots of conflicts around Chinese investments. This also negatively affects the Chinese image in Kyrgyzstan, increasing anti-Chinese sentiments in the country.
Source: TengriNews.kz
PICREADI: China is also a special country when we talk about the country's leader. For example, if we compare Indian prime minister Narendra Modi and Chinese President Xi on a global scale, the first one is definitely winning in the field of soft power. How is this personal factor perceived by Central Asia countries?
Temur Umarov: Actually, Xi's image is not present in Central Asian public opinion at all. The amount of news with the figure of the Chinese leader is so low, that I guess people mostly don't know how he looks like or what is the agenda around him. I wouldn't say he's more or less popular except the people who are individually interested in Chinese affairs. In contrast, Vladimir Putin's image and popularity are unprecedentedly high, everybody knows him for sure. I suppose, there are several reasons for such a contrast., President Xi usually doesn't come to Central Asian states, there were just a few visits. Then he very rarely, if ever, speaks about Central Asia. On the contrary, President Putin has visited Central Asian countries many times, he is the leader of Russia that is the Soviet Union successor, and also he has been in power longer than Xi Jinping. The Central Asian media are influenced by Russian narratives much stronger than by Chinese ones. Here is why we see this drastic contrast.
PICREADI: Do you feel optimistic about the future of Chinese soft power? Is there any chance that it will become more proactive and global, or it will always remain too distinctive to become widely popular?
Temur Umarov: For now, all the buzz about China has not been natural. People are not interested in the Chinese culture, history, language and then in China itself, in China's future. Young people in Central Asia begin to learn more about China with a very pragmatic desire to boost their future careers. These thousands of students studying in Confucius classes appeared not because people were inspired by the 5000 year's history or the traditional calligraphy.

China has to deal with a very difficult mission of making its soft power really operational taking into account a tiny comprehension of China in the global world. Currently, people get information about China not from Chinese sources, but primarily from international media or social networks. Recently, the main part of the recent China's news is about Beijing policy in the Xinjiang region which doesn't contribute to a positive image of China, especially when it comes to Kazakhstan or Kyrgyzstan and other places where people have their relatives in Xinjiang.

The main thing China attempts to do is to become more proactive in social media. Experts call it "wolf-warrior diplomacy": all Chinese diplomats have registered on Twitter for this activity online. Once I indeed faced such a wolf-warrior person who offended me for my article about Pax-Sinica and the Chinese expansion into Central Asia. Anyway, China at least tries to implement some soft power tools in its diplomacy, but China still didn't find a way to make it successfully. To be honest, I don't think we'll see flourishing Chinese public diplomacy in the nearest future. People interest in China will remain pragmatic and economy-oriented.
The interview was conducted by Daria Bozhko, editor of picreadi.com

Cover photo: NBC News